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A Viral Campaign showing the uniqueness of South Africa

South African Tourism is the tourism marketing arm of the South African government. Their job is to promote the country domestically and internationally, whether for leisure, business or events tourism.

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Creating a footprint via social media in Nigeria

We were in charge of creating a viral marketing campaign measured via a hashtag #MySAExperience on social media. Using social media analytics and tools, we were able to leverage on our vast networks of influencers to create a viral campaign that expanded beyond the  shores of Nigeria. We started off with twitter before expanding to Facebook, Instagram, Whatsapp and Youtube. 


– Digital Marketing

– Content Creation

– Schedule Post

– Social Media Influencer Drive


The campaign reached more than 4 million Africans with an impression of over 42 Million.

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