South African Tourism is the tourism marketing arm of the South African government. Their job is to promote the country domestically and internationally, whether for leisure, business or events tourism.
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We were in charge of creating a viral marketing campaign measured via a hashtag #MySAExperience on social media. Using social media analytics and tools, we were able to leverage on our vast networks of influencers to create a viral campaign that expanded beyond the shores of Nigeria. We started off with twitter before expanding to Facebook, Instagram, Whatsapp and Youtube.
– Digital Marketing
– Content Creation
– Schedule Post
– Social Media Influencer Drive
The campaign reached more than 4 million Africans with an impression of over 42 Million.