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A Viral Campaign showing the uniqueness of South Africa​

South African Tourism is the tourism marketing arm of the South African government. Their job is to promote the country domestically and internationally, whether for leisure, business or events tourism.

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South African Tourism

Creating a footprint via social media in Nigeria​

We were in charge of creating a viral marketing campaign measured via a hashtag #MySAExperience on social media. Using social media analytics and tools, we were able to leverage on our vast networks of influencers to create a viral campaign that expanded beyond the  shores of Nigeria. We started off with twitter before expanding to Facebook and Instagram.

MYSAEXPERIENCE

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Services

  • Digital Marketing
  • Social Media Influencer Drive
  • Schedule Post
  • Content

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