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The ChopLife World Cup Campaign 2018​

Choplife Bukka is an upscale restaurant and lounge located in Lagos. In June 2018, we launched a world cup themed campaign designed to attract customers to watch football matches at the lounge and also experience “Chop Life”. We created an exceptional dining experience for walk in orders at the resturant.

Attracting New & Existing Customers with Powerful Designs

The campaign involved the use of Social Media Advertisement (Twitter, Facebook & Instagram) The theme of the campaign was about world cup and basically to drive walk-ins into the restaurant. We used social media to immerse the online audience into liking the brand and having a feel of the experience at the restaurant using clean, clear and creative designs and also creative and engaging contents. A series of giveaways were also done during the campaign and also discount promos were given to regular customers during that period.

Result

  • Increase in Brand Awareness and Customer Base
  • Increase in patronage and walk-ins into Choplife Bukka restaurant.
  • Increase in sales by over 125%
  • Social media growth increased by 100% just within a month i.e June 2018 – July 2018

Target Audience

While this campaign revolved around the World Cup Event, the real lesson here is about creative visuals and powerful designs. By harnessing digital channels (choosing the right ones and a proper market) to meet customers’ needs in new, exciting and engaging ways you can achieve great results. With powerful designs and engaging contents, you can attract customer. Choplife clearly took a risk on this investment and it paid off.

“The professionalism and personalized service that we got from Fresible Agency is unlike any other company we worked with and they made us feel so comfortable. Incredibly trustworthy and high value!!! Thank you! “

Manager – Chop Life Bukka

Services

  • Social Media Campaign
  • Social Media Management
  • Social Media Influencer Drive
  • Social Media Analytics
  • Social Media Designs
  • User Experience Strategy
  • Visual Design
  • Motion Design

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